Content Audit and Strategy Session
This option is a more comprehensive refresh of your content. It includes an audit of your current content, getting clarity on a strategy for your new direction, and creating foundational communications and content guides so you can work in your zone of genius.
(Let’s get you from A → B. What parts will you take with you from before? What will this evolution look like, sound like, feel like? What will you change?)
Goals and Outcomes:
Get clarity on how you’ll shift your communications and messaging to speak to who you want to serve in this next season of life.
You’ll walk away with 1) clear, actionable strategies 2) communications and content guides, and 3) ready-to-use content so you can share what you’re doing in a way that feels like you AND speaks directly to the people you're meant to serve next.
Deliverables:
90-minute Communications Strategy Session: Let's clarify your content goals and objectives. We’ll get clear on what needs to change, what stays the same, and your overarching business goals moving forward.
Client Profile: Who are you speaking to? Why?
Brand Voice and Tone: How do you want to make people feel when they engage with you? Create intentional connection and call in the right people who resonate
(2) 30-minute Check-In Sessions (to use as needed at mid-way points or the end)
You’ll Receive
Content Strategy Roadmap: Your custom strategy document that outlines how to update your content and messaging to reflect where you’re headed. This includes client profile, brand tone and voice, and more.)
Content Compass: Your document with high-level content themes that will help you create throughlines and consistency that you can come back to again and again. It helps you generate content ideas for the future.
Content Jumpstart: Get started quickly by sharing these refreshed (or new) content pieces. Communications audit of up to 5 current pieces of content (under 1500 words for each) and rewrite for up to 5 content pieces (based on client priorities)
OR Alternative is: Write NEW content for up to 5 content pieces (under 1500 words for each)
Up to two revisions per item for editing and perfecting between Julie and the client
Additional Add-Ons: (Extra Cost Based On Need)
Layout guidance or visual suggestions
Canva visuals design
Content Calendar (Editorial Calendar)
Editorial Style Guide (Maintains consistency across all content)
This option is a more comprehensive refresh of your content. It includes an audit of your current content, getting clarity on a strategy for your new direction, and creating foundational communications and content guides so you can work in your zone of genius.
(Let’s get you from A → B. What parts will you take with you from before? What will this evolution look like, sound like, feel like? What will you change?)
Goals and Outcomes:
Get clarity on how you’ll shift your communications and messaging to speak to who you want to serve in this next season of life.
You’ll walk away with 1) clear, actionable strategies 2) communications and content guides, and 3) ready-to-use content so you can share what you’re doing in a way that feels like you AND speaks directly to the people you're meant to serve next.
Deliverables:
90-minute Communications Strategy Session: Let's clarify your content goals and objectives. We’ll get clear on what needs to change, what stays the same, and your overarching business goals moving forward.
Client Profile: Who are you speaking to? Why?
Brand Voice and Tone: How do you want to make people feel when they engage with you? Create intentional connection and call in the right people who resonate
(2) 30-minute Check-In Sessions (to use as needed at mid-way points or the end)
You’ll Receive
Content Strategy Roadmap: Your custom strategy document that outlines how to update your content and messaging to reflect where you’re headed. This includes client profile, brand tone and voice, and more.)
Content Compass: Your document with high-level content themes that will help you create throughlines and consistency that you can come back to again and again. It helps you generate content ideas for the future.
Content Jumpstart: Get started quickly by sharing these refreshed (or new) content pieces. Communications audit of up to 5 current pieces of content (under 1500 words for each) and rewrite for up to 5 content pieces (based on client priorities)
OR Alternative is: Write NEW content for up to 5 content pieces (under 1500 words for each)
Up to two revisions per item for editing and perfecting between Julie and the client
Additional Add-Ons: (Extra Cost Based On Need)
Layout guidance or visual suggestions
Canva visuals design
Content Calendar (Editorial Calendar)
Editorial Style Guide (Maintains consistency across all content)